When a new account is created:1. Analyze the account data including MRR, industry, and company size2. If MRR is greater than $10,000: a. Assign to senior CSM b. Schedule executive introduction call within 7 days c. Create premium onboarding checklist3. If MRR is between $5,000 and $10,000: a. Assign to standard CSM b. Schedule kickoff call within 14 days c. Create standard onboarding checklist4. If MRR is less than $5,000: a. Assign to SMB team b. Send self-service onboarding resources c. Set up automated check-ins5. Send welcome email with appropriate tier6. Notify assigned CSM of new account7. Create task for 30-day check-in
When account health drops below 50:1. Analyze contributing factors including: - Recent usage trends - Support ticket volume - Email engagement - Meeting history2. If risk score is above 70%: a. Escalate to CS Manager immediately b. Create high-priority action for same-day outreach c. Schedule executive check-in if possible3. If risk score is between 50-70%: a. Notify assigned CSM b. Create action to schedule check-in within 48 hours c. Generate recommended action list based on signals4. If champion has left in past 30 days: a. Flag for immediate re-engagement b. Research new point of contact c. Attempt to schedule intro meeting5. Generate summary of risk factors6. Create timeline entry7. Add to weekly risk review meeting
When renewal is 90 days away:1. Analyze account including: - Current health score and trend - Usage over contract period - Expansion opportunities - Previous renewal history2. If health is above 80 and usage is high: a. Prepare for smooth renewal b. Look for expansion opportunities c. Consider multi-year offer3. If health is between 50-80: a. Identify potential risks b. Create action to address before renewal c. Schedule QBR if not already done4. If health is below 50: a. Escalate to leadership b. Create rescue plan c. Schedule executive meeting5. Prepare renewal conversation guide6. Generate ROI report for account7. Create tasks for 60 and 30-day milestones8. Send calendar hold for renewal meeting